We’ve seen that the real secret to SEO Copywriting 2.0 is creating compelling content that naturally attracts links, rather than begging for links to our keyword-stuffed “optimized” web page. In other words, SEO copywriting is now all about response-oriented copy—concepts and words that ultimately result in a favorable action from the reader. –Brian Clark

1. Social Media Sites
2. Linking Out
3. Networking Emails
4. Guest Appearances
5. Article Directories

The way to create compelling content is to focus on “what’s in it for the reader.” Likewise, no one is going to link to you unless doing so gives them a benefit as well. –Brian Clark

From Brian Clark’s blog entry on Copyblogger: Five Link Building Strategies That Work